Ideal Customer Profile Worksheet
A 10-question worksheet that forces you to define exactly who your business is for — so marketing actually works.
Ideal Customer Profile Worksheet
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Use this to clearly define WHO your business is for.
The narrower this is, the easier it gets to find them, write to them, and sell to them.
1. Who exactly is your customer?
(Be specific: "solo lawyers in their first 2 years," not "small businesses.")
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2. What problem are they trying to solve?
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3. What are they doing today instead of buying from you?
(DIY, hiring a competitor, ignoring it, using a free tool, etc.)
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4. Where do they spend time online?
(Specific platforms, communities, newsletters, podcasts, subreddits.)
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5. Where do they spend time offline?
(Events, associations, neighborhoods, co-working spaces.)
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6. What words do THEY use to describe their problem?
(Use these exact words in your offer and marketing.)
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7. What is the cost of NOT solving this problem for them?
(Money lost, time wasted, stress, missed opportunity.)
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8. Who currently influences their buying decision?
(Spouse, accountant, business partner, online community.)
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9. What is their realistic budget for solving this?
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10. Who is NOT your customer? (Just as important.)
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Format: Plain text file. Copy it into your notes app, or download it.