Offer Writing Template
A fill-in-the-blanks template for writing a clear, specific offer that converts conversations into customers.
Offer Writing Template ====================== A good offer has four parts. Fill out each one. Then read it out loud. If a stranger can't repeat it back to you in one sentence, simplify it. PART 1 — WHO is it for? (Be specific. "Solo lawyers in their first 2 years" beats "small businesses.") _______________________________________________________________________ PART 2 — WHAT specific outcome do they get? (Write the result they can picture. "5 new local customers a month." Outcomes sell. Features don't.) _______________________________________________________________________ PART 3 — WHAT'S INCLUDED? (3-5 concrete items. List what they get and what they don't.) - _____________________________________________________________________ - _____________________________________________________________________ - _____________________________________________________________________ - _____________________________________________________________________ - _____________________________________________________________________ PART 4 — PRICE (Put it in the offer. Hiding price loses you the buyers who can afford you.) _______________________________________________________________________ FULL OFFER (one paragraph): ========================================================================= I help [WHO] [GET OUTCOME] for [PRICE]. You get: - [Item 1] - [Item 2] - [Item 3] Timeline: [How long it takes] Next step: [How to get started] ========================================================================= VALIDATION CHECKLIST [ ] Sent it to 5 real potential buyers [ ] At least 3 of them said it makes sense without follow-up questions [ ] At least 1 of them asked "How do I get started?" [ ] Rewrote based on the patterns in the feedback
Format: Plain text file. Copy it into your notes app, or download it.